Tattly

 

From May 2011 through September 2014, I worked with Tina Roth Eisenberg (aka swissmiss) and a small team at Tattly, a designy temporary tattoo shop and service. 

Carly for the 2013 Everything Set. 

Carly for the 2013 Everything Set. 

 

Product & Packaging

Retail-ready packaging designs for individual and Set Tattlys. Individual Tattlys designs are sold in sets of 2, housed in a poly bag sealed with a custom-branded kraft topper. Tattly Sets feature a full-color applied photo on the front, along with all included designs on the back.

Tattly Cards: one real card, one fake tattoo!

Tattly Cards: one real card, one fake tattoo!

Retail display for Tattly Sets.

Retail display for Tattly Sets.

 

Tattly.com

Following its initial launch, Tattly’s site grew rapidly, with multiple new designs being launched every week. Even though the site had been up only for about six months, it was time to give it a thorough reconsideration that would allow it to accommodate what would eventually include dozens of collections, hundreds of products, and thousands of visual assets.

We created a fully customized design to serve the needs of Tattly’s various products and campaigns, working with the amazing developers at Oak Studios to take Shopify’s e-commerce platform and flex it to its fullest extent.

 

Wholesale Catalog

Not long after launching, Tattly received an inquiry from a museum in the UK requesting a wholesale catalog. After agreeing to send one over, we sat back down and started working on it. It was a simple list of our wholesale lineup, laser-color–printed and bound at Kinko’s.

Two years later, we decided to give our catalog a facelift in preparation for the semiannual International Gift Fair. The new catalog, updated every six months, not only lists Tattly’s wholesale product line, but also features full-color applied and product photography. It is as much a catalog as it is a look book.

 

Tattly Tetris

One thing I’ve discovered about myself while working at Tattly is that I take great pleasure in making things fit together.

Occasionally there would be a large-production photoshoot for new packaging or an updated wholesale catalog, and the privilege of covering a model in Tattlys would be bestowed onto me.

Kevin for the 2013 Everything Set.

Kevin for the 2013 Everything Set.

Michael for the MTA Set.

Michael for the MTA Set.

Rashi and Nick for the 2014 Valentine’s Day campaign.

Rashi and Nick for the 2014 Valentine’s Day campaign.

 

Photos by Ace Boothby and Julia Robbs for Tattly.